PSI in a new design

PSI is the largest research institute for natural and engineering sciences in Switzerland. It is the location of Switzerland’s large-scale research facilities. Cutting-edge research is conducted here in the fields of future technologies, energy and climate, health innovation and the fundamentals of nature.

Our employees are the driving force behind our success. Around the clock, they ensure the smooth operation of our facilities and advance research with their extensive knowledge and tireless commitment. After all, research never stops: Findings become new questions that lead to the next discoveries. To succeed in cutting-edge research, it takes technical excellence as well as scientific curiosity, perseverance and the simple joy of research. 

Our new website is designed to reflect all of these qualities. Our new logo is dynamic: It represents particles in motion, constantly creating new images. This ever-changing logo is inspired by our own research and its processes: As an abstracted graphical representation featuring particles, scattering, flow, diffusion, moderation, protein folding, aerosols or nanostructures, it has become a symbol for the complexity and dynamics of research. It conveys both the fascination that scientific research exerts on humanity, and also the beauty that we sometimes see in it.

The bold, bright colours of the new corporate design reinforce this impression and serve to adequately represent the diversity and breadth of our work, particularly in contemporary digital media. The new structure of the website intuitively connects the world of research with the world of all those who are interested in our research and should ultimately benefit from it.

The new PSI website is part of a comprehensive rebranding programme. In addition to a fresh colour and layout concept for digital and analogue, it also includes a new font with a clear and matter-of-fact appeal that reflects our unbiased approach to our strictly evidence-based scientific work.

The rebranding also includes the renaming of our divisions as centers. By establishing center logos, we are making the diversity at PSI (research with neutrons and muons, photon research, energy and the environment, nuclear energy safety, life sciences, scientific computing and the development of large-scale particle accelerator-based research facilities) clearer and easier for external stakeholders to understand.

All these innovations can be further explored on our new website. So please feel free to brose around! Have fun surfing!

Text: Paul Scherrer Insitute PSI/Martina Gröschl

© PSI provides image and/or video material free of charge for media coverage of the content of the above text. Use of this material for other purposes is not permitted. This also  includes the transfer of the image and video material into databases as well as sale by third parties.